The summer of 2020 saw Yves Saint Laurent Beauté (YSL Beauty) launch a collection that captured the hearts (and lips) of beauty enthusiasts worldwide: the YSL Milk Tea Lip Collection. Inspired by the ubiquitous and beloved milk tea shade so prevalent in Asian beauty trends, this collection wasn't just a fleeting summer fling; it cemented YSL's position as a leader in innovative and trend-savvy cosmetics. This in-depth review will explore the collection's impact, the products themselves, and ultimately, determine whether the hype lived up to the reality.
YSL Milk Tea Lip Collection Summer 2020: A Trend-Setting Launch
The YSL Beauty Milk Tea Lipstick Collection release wasn't just another product drop; it was a carefully orchestrated marketing campaign that capitalized on a pre-existing, deeply ingrained love for the "milk tea" lip shade. This soft, muted brown-toned nude transcends age and skin tone, offering a universally flattering alternative to bolder, more saturated lip colors. By harnessing this popularity, YSL tapped into a significant market segment already primed for a product of this nature. The collection's timing, arriving during the summer months, further enhanced its appeal, suggesting a fresh, effortless beauty look perfect for warmer weather. The marketing materials cleverly showcased the collection's versatility, demonstrating how the shades could be worn for both casual daytime looks and more sophisticated evening appearances. This strategic approach contributed significantly to the collection's immediate success.
The Three Pillars of the Collection:
The YSL Milk Tea Lip Collection didn't rely on a single product to achieve its impact. Instead, it offered a curated selection of three distinct lip product types, each catering to different preferences and needs:
1. YSL Rouge Pur Couture The Slim Matte Lipstick: This iconic YSL lipstick, known for its sleek, slim design and intensely pigmented matte finish, featured a carefully selected shade (or shades, depending on the specific release) within the "milk tea" family. The matte formula provided long-lasting wear, ideal for those seeking a bold statement.
2. YSL Rouge Volupté Shine Oil-in-Stick Lipstick: For those who preferred a more hydrating and glossy finish, the Rouge Volupté Shine Oil-in-Stick offered a luxurious balm-like application with a subtle sheen. The oil-infused formula provided comfortable, non-drying wear, making it a perfect choice for everyday use. Several shades within the Milk Tea range were offered in this formula. The 7 YSL Rouge Volupté Shine Oil-in-Stick shades within the collection were particularly praised for their comfortable wear and beautiful, subtle color payoff.
3. YSL Gloss Volupté Lip Plumper: Completing the trio was the YSL Gloss Volupté Lip Plumper, adding a touch of shine and a subtle plumping effect. This gloss provided a delicate wash of color, enhancing the natural lip tone while adding a touch of volume. This option was perfect for those seeking a more natural, enhanced look.
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